Those who write, record, and upload often wonder how they can get more people to actually consume the content they are producing. While I don’t pretend to have all the answers, I do have a few suggestions that have been helpful in growing both Strong Church and Overcome Online over the past few years.
This is a written version of a recent Technically Speaking podcast, if you’d rather listen to it than read click here.
Have a Consistent Upload Schedule
Predictability is a very good characteristic when it comes to being a content creator. Consistency in your upload schedule, whether it be once a month, once a week, or more than that, helps train your audience to expect your content. This means that you need to choose a day and a time. Since our inception, Strong Church has posted at 9:30 AM CST anytime we’ve had new content to post (as much as is in our control anyway). As a result, 9:30 AM CST is the time when our readership spikes the most throughout the course of any given day, even though we share posts multiple times over the course of a day. Simply put, consistency helps drive traffic to your website because it trains your audience to look for your content each time you upload.
Use Creative Titles
The moment you produce content it’s pitted in a fight for views against the thousands of other pieces of content your friends see on any given day in their newsfeed. This abundance of content has given rise to “clickbait” titles, or titles that are designed to get would-be viewers to click on an article or video. Wanting people to click on your article isn’t wrong, and titling your articles in an enticing way doesn’t have to be either. Without going into too much detail on what constitutes “too much” in the titling of your articles (look for a podcast on that subject later), I’ll try to provide a solid example of what not to do, and what to do in titling your articles.
Examples of what not to do: The Faith of Abraham, The Leadership of Nehemiah, What Repentance Looks Like.
What’s wrong with these titles? They are too generic. While they illustrate the content of the article, they do it in a way that doesn’t stand out. These titles don’t do anything to stand out from the crowd and will get ignored as a result.
Examples of what to do: God’s Best Friend, How to Build a Wall in 52 Days, The Greatest Change You’ll Ever Make.
What’s right with these titles? They take the previous titles and, while still being honest about the content inside, paint a more exciting and intriguing picture.
People who produce are often very hesitant to promote their own content. The fact of the matter is, you have to promote your content or nobody else will. This doesn’t mean that you need to constantly share your articles, but sharing your articles once or twice throughout the week isn’t too overbearing.
Whenever I post an article to Strong Church it is posted at 9:30 AM CST, and later posted at 10 PM CST. It’s also posted to my personal Facebook and Twitter pages on the day of. This means that anyone who follows both Strong Church and my personal page has the potential to see the post three times throughout the course of the day it’s posted. That may sound like a lot, but you need to keep in mind the fact that while they have the potential to see it three times, it’s likely they’ll only see it once (unless they’re just constantly online).
That’s the thing about promotion. Those who aren’t comfortable promoting themselves assume that the moment they start sharing their content they’ll be seen as someone who overexposes themselves for views. That’s simply not the case. Don’t worry about how you’ll be perceived, put your content out there and let it be enjoyed.
Engage Throughout the Week
Recently we’ve begun to share posts with questions to our Facebook and Twitter accounts. We’ve also promoted images with quotes from the most recent podcast. These images are easy to make (made my in PowerPoint), and often result in several shares which boost our social media accounts and, by extension, the readership of our websites. Here are a few example pictures we’ve shared.
Engagement throughout the week in these small ways helps to keep you on the mind of your audience and ultimately, increase traffic to your website.
These are a just a few ways you can start getting more traffic to your website. Though simple, they will take time to implement, but if you’ll get started on them now, you’ll begin to see a rise in traffic to your website in no time.